|   Below is a chart that outlines the Investor Relations and CEO strategy 
              for using Targeted ownership data. Below that there is a brief description 
              of how Targeted data can be used by Investment dealers to maximize 
              knowledge and profits.  
             
               
                | Investor 
                  Relations Strategy | CEO/Financial 
                  (CFO) & Executive (CEO/President) Strategy |   
                | Identify 
                  company ownership of your company and peers (based on industry 
                  similarity and similar market capitalization) | Prepare 
                  for one-on-one meetings with portfolio managers by identifying 
                  their ownership in your company and yours peers to determine 
                  their ability to buy a large number of shares |   
                | Identify 
                  the largest current holders of your company | Identify 
                  large potential investors for your company or plan new financing |   
                | Identify 
                  smaller holders of your company but larger holders of peer companies 
                  (they should buy large amounts of your stock) | Build 
                  long term holders (equity partners) by meeting one-on-one with 
                  portfolio managers to outline company strategic plans, milestones 
                  and targets |   
                | Identify unknown owners of your 
                  company (Investment decisions are often made without consultation 
                  with the company, based on brokerage research analyst recommendations) | Identify 
                  when large holders of your company are starting to reduce holdings 
                  in your company, creating the opportunity for you to influence 
                  positively the decision to divest your company |   
                | Identify 
                  a target group of 20-200 portfolios with the largest current 
                  ownership in your company and peer companies | Monitor 
                  the effectiveness of your investor relations program - are managers 
                  actually buying and holding your company stock? |   
                | Monitor 
                  total industry group purchases and sales, by portfolio manager, 
                  to determine large net changes in industry weightings |  |   
                | Establish 
                    an effective communications program using Targeted data - 
                    calls, faxes, e-mails, mailings and group one-on-one meetings 
                    using informed targeted information    | 
  
                     |  Institutional Traders use Targeted data to trade 
              blocks of stock by knowing the current owners of securities and 
              by identifying current buyers and sellers by net change positions 
              from previous holdings positions. The use of Targeted holdings data 
              results in more blocks being traded and more commissions generated 
              from these trades. Institutional Sales staff, in addition to using 
              the data in the same manner as the traders, also need to identify 
              the holdings of the portfolio manager accounts for which they provide 
              coverage. They can also identify new portfolio manager accounts 
              using Targeted data, which can generate new sales commissions. The 
              sales and trading departments often work in adjacent physical spaces 
              and are always seeking the most up to date and comprehensive institutional 
              holdings information available. Research Analysts use Targeted when researching 
              companies on whom they write reports and provide research coverage. 
              Analysts need to know who the largest holders are for these companies 
              and need similar information on peer companies. Research reports 
              are sent to portfolio managers who own positions in the company 
              being researched, both to brokerage firms' accounts and to attract 
              new business from other fund managers. Research analysts are paid 
              a significant portion of their compensation based on trading done 
              by the institutional sales and trading departments and commissions 
              generated in the stocks for which they provide research coverage. Corporate Finance personnel use Targeted data 
              to identify the largest holders of securities for corporate underwriting 
              purposes. They generate very large fees for assisting companies 
              to raise initial public offerings and secondary financing capital. 
              The institutional holdings information is used in the corporate 
              pitch books prepared by corporate finance departments to compete 
              for the large fees paid by listed companies for raising capital. Syndication Staff use Targeted data to identify 
              the significant owners of listed companies and their peer companies 
              in the selling of initial public offerings and secondary equity 
              offerings. Investment Banking uses Targeted holdings information 
              to identify the largest holders of listed equities for mergers, 
              acquisitions and other related activities. This department generates 
              large fees for assisting companies in large securities sales and 
              transactions.   |